Conversion forms in Jumplead are multi-step lead form funnels that provide a flexible way to generate leads on your existing website or in landing pages.

Start with a goal

Conversion forms are grouped together into 'Groups' which allow you to keep your related forms together and to see at a glance which are performing the best.

Add a Conversion form

Once you have a top level goal you can add a Conversion form to it.

In this example I am creating a footer promotional download for my blog.

Add a first step.

Conversion forms can have one or more steps, and you can choose whether they are an embedded form or an overlay.

Choose whether you want to create an embedded web form or a pop-up website overlay.

Choose a template for your first step.

 You can choose from existing Jumplead templates and then modify them with the drag and drop editor, or select a design you have previously saved as a template in 'My designs'.

Once your chosen template has loaded you are able to update it with the drag and drop editor. There are a number of sections that contain the available draggable components on the right hand menu.


Contains Text, Image, Text section, Link, Video, Quote.

Content sections

Contains a range of pre-made row layouts, such as a heading section, a progress bar widget for multiple step sequences, and varying grid column options.

Form sections

Contains pre-built form layouts for common form structures.

Privacy consents

These are the privacy consent widgets that you can drag into your forms, based upon the consent categories you have added in the settings within the contacts section.

Contact form fields

These are individual form fields that relate directly to your contacts in Jumplead you can drag in to customise your forms as required.

Form fields

These are the general form fields that can capture information that will be shown in the activity stream for the contact. 

Here I have dragged in an image selected from the asset manager.

Next I have dragged in a consent widget to capture and record a contacts opt-in.

Clicking 'Next' you can add any required automations to be triggered by this conversion form step.

Each conversion form step can trigger one or more existing Automation Workflows, if required.

You can create Automation Workflows  in the Automations section.

Clicking 'Save' on the confirmation page you are taken to the conversion form management page.

Here you can click the + icons at any point to add new steps into your form sequence, building steps up as required.

The steps you add can be either another embedded form step, an overlay, a final thank you step, or a redirect.

Statistics for active conversion forms capture the leads that enter your conversion form sequence, and the leads that complete your sequence. As well as the individual step statistics.

Embed the Conversion form in your website

You can preview your Conversion form, and access the Embed code to add the form to your website from the buttons on the Conversion form detail page. For WordPress websites there is a shortcode option.

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