When you are sending email campaigns as part of your business and marketing activity it’s only a matter of time until you run into spam filter issues, in fact according to ReturnPath, only about 79% of legitimate permission based emails reach the inbox. Internet service providers are working all the time to ensure that only completely relevant emails reach the inbox. So let’s make sure we are doing everything we can to avoid being flagged.

What we do as an ESP

As an email service provider (ESP) we are required to enforce spam laws, which we do, not only as a legal requirement but because it’s the right thing to do.

We require that you have permission before you import contacts into Jumplead. We also require that you provide an unsubscribe link, and provide your physical business address as part of any email.

We require that you ensure you are sending emails that comply with the US CAN-SPAM Act, as well as the anti-spam laws of any countries your recipients live in.

Before you can send email via Jumplead you will need to add both DKIM and SPF email authentication records to your domain. These records confirm to receiving email servers that the email is in fact from you and is authentic.

For the delivery of the email you send via Jumplead, we have partnered with SparkPost as they have the proven highest deliverability rates.

What you can do

1. Don’t send to purchased lists

Not only is this against our Terms of Use, purchased lists often contain dead email addresses and spam traps. These will quickly tell ISP’s that you are sending unsolicited emails and will affect your reputation. Preventing you from reaching the inbox.

2. Do personalise your emails

Spam filters want to know that you have a relationship with the person receiving the email, so making use of merge tags to include their name and asking them to add you to their address book helps.

3. Check your content

Some spam filters will reject emails based upon their content such as including mostly images with very little text, or not having enough contrast between the type colour and email backgrounds. A good rule of thumb is to ensure you have over 500 characters of visible text.

If you are importing your own HTML for sending ensure that the source code is not sloppy and doesn’t include extra tags or code pulled from Microsoft Word.

4. Use a spam checker before sending

Before you send your email it’s worth taking some time to check it with a spam checking service such as IsNotSpam.com or Mail-Tester.com to make sure you are going to attain the best deliverability with your communication.

5. Don’t wait to long

Even if you have a permission based list, waiting too long before you contact your recipients can lead to high volume of bounces, spam complaints and unsubscribes. Which can cause deliverability problems.

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