Contact tags can be added and removed by any automation (or manually) and are a great way to segment your contacts into useful lists for use with email broadcast campaigns.

We currently recommend adding tags that relate to any important conversion activity to ensure maximum flexibility for follow up email Broadcasts.

Tags are added as an automation action, from the Automation step of the conversion form, landing page, or email building wizards.

From within the Contacts section Lists can be created that use tags to segment your contacts by their behaviour.

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