A landing page is an editable web page containing a conversion form created to capture and enrich the information you have about your Contacts.
When someone completes one of your landing pages the information entered into it’s conversion form is used to create a Contact (if they don’t exist), or add information to help you learn more about their needs, suitability and how qualified they are.
Landing Pages are often used to trade some information for access to content, such as an ebook or registration for a webinar.
By creating a number of opportunities for visitors to exchange information, each indicating a deeper level of engagement the completion of Landing Pages can easily be used to indicate sales readiness.
Which landing pages your Contacts have or haven’t completed helps you to create communications designed to appeal specifically to them.
Creating a landing page
Step 1. Select your template
Click on the ‘Create Landing Page’ button to get started.
Choose a template as a starting point, most of the design aspects of the templates can be changed in the editor to get the exact design you need. So just pick one that is close. If you have an existing template you want to work with you can upload the CSS, HTML and jQuery for it below the template preview images.
Next, on the Details page give your Landing Page a name, and select the Domain you would like to use for your Landing Page. We generate one automatically to get you going, but you can add your own from the bottom of the landing page overview tab.
Check you are happy with the Landing Page web address (URL) we created based upon it’s name. Update this if necessary.
When your form is completed you can either forward your visitor to another page (usually a ‘Thanks’ page) or replace the form with a ‘Thanks’ message. Select which option you’d prefer and add either the URL of the page to forward to or Some HTML to display as a ‘Thanks’ message.
Once you are happy, click ‘Create’ to set up your Landing Page.
Step 2. Create Landing Page
Clicking on any page element will give you an editing panel to change text, images and colours. Use the Save button at the bottom on the editor panel to save your progress in editing the design. Every time you save your design the page is published to the web address you specified in when setting up the page.
All Jumplead templates are responsive and are based upon Twitter Bootstrap. To choose which Jumplead Conversion form you would like to use in your landing page, click on the ‘Click to Select a Form’ text and choose from the conversion forms available in the dropdown via the page editor.
Step 3. Add Automation
Once your Landing Page is built you can add an Automation to trigger some marketing actions when the form is completed.
Click the ‘Automation’ tab and then ‘No time like the present’ to get started.
Name your Automation and add a description, then click ‘Add’ to create an action to be triggered by the Landing Page.
You can choose to:
- Send campaign (Choose from one of your Autoresponder campaigns)
- Issue notification (Send an email to a Jumplead user)
- Change stage (This is the Contact’s stage)
- Add contact tag (Use tags to group your Contacts into Lists)
Automations applied to Conversion Forms used in Landing Pages will override any Automations applied the the Conversion Forms directly. This allows Conversion Forms to be reused, preventing duplication.