Email Autoresponders are multi-step email campaigns that are used to deliver a sequence of emails over time. We use them to deliver educational resources for people that sign up on our website as well as highlighting product benefits during our free trial.
You can trigger an Email Autoresponder when someone converts on a Conversion Form, Landing Page or when a current Contact triggers an Activity Stream (for example by viewing specific pages on your website).
To trigger your Autoresponder, simply add an Automation from the ‘Automation’ tab of your prefered Conversion Form, Landing Page or Stream and choose your Email Autoresponder Campaign from the list.
Step 1. Create Autoresponder
Click on the ‘Create Autoresponder’ button to get started.
On the Details page give your Autoresponder a name, and add your company name and details. Then confirm whether you would like your Contact to be able to receive this Autoresponder sequence more than once.
Click on the ‘Create’ button and your Autoresponder will be created.
Step 2. Create Email
You’ll then be taken to the ‘Overview’ tab, where you can begin to add the individual emails you’d like to use in the schedule of emails your Autoresponder will send.
Click ‘Create email’ to get started. You can either select one of the responsive design Jumplead templates, start with a previously saved design or create a blank email to import your own HTML into.
Select your prefered template and add a name for your email to identify it and pick a ‘From Address’ and a ‘Subject’ for your email. When you add a ‘From Address’ you’ll be sent an email to that address to verify it.
Once you are happy click ‘Create’.
Once you’ve chosen your template you’ll be taken to the Email Builder, where you can refine your email with your own content. Use the Merge Tags to include dynamic content in your emails to personalise them.
Clicking into the design areas of your email opens up an editor sidebar from which you can edit your email’s content.
You can also send yourself a preview email to check your design in your inbox, previews are for design only and the ‘preview in browser’ and ‘unsubscribe’ links are disabled.
Use the ‘Merge Tags’ to place dynamic data in your emails to personalise them, you’ll also need to include your company name, company address and tags (unsubscribe is a link URL) to ensure you’re complying with email sending best practice.
You can also edit the HTML by clicking on ‘Tools > Source code’ from the HTML editor’s menu.
Once you are happy with your email, click Save.
Step 3. Create Schedule
When you have the emails you wish to use in your Autoresponder sequence, you can create a schedule to control when they are sent.
Begin by adding your first step.
If you would like to delay your first email you can set it to wait before sending, then choose the email you would like to send.
If you just wanted to send one email, you’re done!
To carry on and create a multi-step nurture sequence add another schedule step by clicking ‘Add step’, setting a delay and selecting which email you would like to send.
Add any further schedule steps and delays you’d like for your campaign, click ‘Save’ and you’re done.
Contacts that are enrolled in the email autoresponder will receive each email in turn until the last email is sent. Then they will be marked as having completed the sequence.
Adding more steps subsequently will not send new emails to previous recipients.