Once a visitor has converted by completing a Conversion Form we need to nurture them, chances are they aren’t necessarily sales-ready, so having a considered process to help keep them engaged and informed is a great idea.
While nurturing leads we need to do a few things:
- Ensure they don’t forget about us
- Continue to educate them and share our world view
- Encourage them to buy
There are a number of tools you can use help nurture your Contacts:
Email Autoresponders are multi-step email campaigns that are used to deliver a sequence of emails over time. We use them to deliver educational resources for people that sign up on our website as well as highlighting product benefits during our free trial.
Email broadcasts are one-off campaigns sent to a segment or all of your Contacts database.