Once your visitor has converted by completing a lead capture form we need to nurture them, the chances are they aren’t necessarily sales ready, so having considered process to help keep them engaged and informed is a great idea.
Part of that process should involve sending considered and targeted emails to segments of your Contacts.
There are lots of ways you can use ad-hoc campaigns, for example: some of your Contacts might have downloaded a particular ebook and you’d like to see if they are interested in a follow up offer.
It’s really useful to have a range of Tags that you can apply to your Contacts when they engage in activity on your website. As they can be used to create unique segments that you can message in very specific ways.
Here’s how to set up a Broadcast for a Contact List you’ve already created.
A broadcast campaign can contain one or more individual email designs, think of campaigns as a way of grouping individual emails that you will send. For example ‘Newsletters’ is a good candidate for a campaign, and the individual emails within this campaign might be January, February etc.
When you create a new campaign you’ll need to add your company name and address, this allows you to create campaigns for regional business offices.
Once you have a broadcast campaign you can add individual email designs to it and send them.
Step 1. Create Broadcast Campaign
Click on the ‘Create Broadcast’ button to get started.
On the Details page give your Broadcast a name, and add your company name and details.
Step 2. Create Email
Once you have created your Broadcast Campaign, you can add an email to send by clicking on the ‘Create Email’ button.
You can select a Jumplead template design to work from and edit, start with one of your previously saved emails or you can start with a blank email and upload HTML and work with that.
We recommend using the Jumplead templates as these are responsive and designed to work well on mobile devices.
Add the name of your email, select a ‘From Address’ from your list of verified email addresses (you can add another here if necessary) pop a subject in for your email and click the ‘Create’ button.
Step 3. Build your email
Once you’ve chosen your template you’ll be taken to the Email Builder, where you can refine your email with your own content. Use the Merge Tags to include dynamic content in your emails to personalise them.
Clicking into the design areas of your email opens up an editor sidebar from which you can edit your email’s content.
You can also send yourself a preview email to check your design in your inbox, previews are for design only and the ‘preview in browser’ and ‘unsubscribe’ links are disabled.
Step 4. Send Broadcast Campaign
When you are ready click the ‘Send Broadcast’ button.
On the Configure Broadcast page, simply check that the email you wish to send and the selected Contact List is correct. You can also set the date and time to send your email campaign.
Click the next button to see a final confirmation of the details for your email broadcast.
Check and edit any sections as necessary, when you are happy click the ‘Send Broadcast’ button at the bottom of the page.